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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 3 sources · 18 days · First seen · Last updated
Starbucks Korea social responsibility initiatives
Overview
Starbucks Korea has implemented several corporate social responsibility initiatives focused on environmental sustainability and community support.
In early September, the company launched the ‘Dadaikseon Campaign’ in Jeju. This initiative promotes resource circulation by encouraging the use of personal cups. To incentivize participation, customers receive upcycled memo pads made from recycled milk cartons. The campaign follows data showing that personal cup usage in Jeju is significantly higher than in other regions, partly due to local disposable cup deposit systems.
In late September, the company introduced the ‘My Star Coffee’ campaign, a matching grant program. Through this initiative, customer purchases of specific brewed coffees trigger automatic donations from the company to underserved community members. The program utilizes a mobile trailer to deliver coffee and food to welfare facilities, disaster sites, and local farms.
Entities
Timeline
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[BUSINESS] 2 sourcesStarbucks Korea launches ‘My Star Coffee’ donation campaign
Starbucks Korea has launched the ‘My Star Coffee’ campaign, a matching grant initiative aiming to donate up to 1 million cups of coffee to community members in need.
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[BUSINESS] 2 sourcesStarbucks Korea launches personal cup campaign in Jeju
Starbucks Korea is hosting the ‘Dadaikseon Campaign’ in Jeju from September 4–6, offering upcycled memo pads to customers using personal cups to promote resource circulation.
Sources
erounews.kr · m.sportalkorea.com · socialvalue.kr