Starbucks launches Black Cat Frappuccino with Archie Comics promotion

Starbucks has released its limited-time Black Cat Frappuccino, a chocolate-flavored beverage featuring a Creme Frappuccino base and chocolatey cat ears. The drink is available in grande sizes only through Halloween.

To promote the launch, Archie Comics released a video featuring Salem the Cat from ‘Sabrina the Teenage Witch’. In the promotional material, Salem is depicted enjoying the drink, which is described as having a rich cocoa flavor similar to a brownie.

Early consumer reviews have offered varied descriptions of the flavor profile. Some reviewers compared the taste to chocolate mousse or flourless cake, while others noted unexpected notes of tart fruit, similar to chocolate-covered raspberries, or even licorice.