Stella Artois launches gluten-free, low-calorie Pure Gold beer

Stella Artois has launched a new product variety called Stella Artois Pure Gold. This new offering is designed to be lower in calories and gluten-free while maintaining the brand's original flavor profile.

Mathias Buchner, Premium Brands Marketing Manager at AB Inbev, stated that the product aims to expand consumption occasions by responding to consumer trends that seek functional benefits without sacrificing taste. The launch is intended to cater to individuals pursuing a balanced lifestyle during social gatherings and meals.