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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 30 days · First seen · Last updated

Stella Artois Pure Gold product launch

Overview

Stella Artois introduced a new product variety called Stella Artois Pure Gold, a gluten-free and low-calorie beer designed to maintain the brand’s original flavor profile. Mathias Buchner, Premium Brands Marketing Manager at AB Inbev, noted the product aims to respond to consumer trends seeking functional benefits.

Following the initial launch, the product was introduced to the Paraguayan market. The expansion was marked by a special event at Pasaje de La Cuadrita in collaboration with the group Paru Familia. Brand Manager Alejandra Saldivar stated the goal of Pure Gold is to provide an innovative proposal that responds to new consumption patterns while upholding brand quality.

Entities

Stella Artois · Paru Familia · Mathias Buchner · Stella Artois Pure Gold · Club Stellar

Timeline

  1. [BUSINESS] 2 sources
    Stella Artois launches Pure Gold premium beer in Paraguay

    Stella Artois has introduced Stella Artois Pure Gold to the Paraguayan market, a premium, gluten-free, and lower-calorie beer designed to meet evolving consumer preferences.

  2. [BUSINESS] 2 sources
    Stella Artois launches gluten-free, low-calorie Pure Gold beer

    Stella Artois has introduced Stella Artois Pure Gold, a new premium beer variety that is both gluten-free and lower in calories.

Sources

anda.cl · diarioparaguayo.com · pautadiaria.cl · ultimahora.com