Stella Artois launches Pure Gold premium beer in Paraguay

Stella Artois has launched Stella Artois Pure Gold in Paraguay, expanding its premium portfolio with a product designed to meet modern consumer trends. The new beer is characterized as a lighter, premium alternative that is both gluten-free and lower in calories while maintaining the brand's signature flavor.

The product launch was celebrated during a special edition of Club Stellar at Pasaje de La Cuadrita, organized in collaboration with the gastronomic and entertainment group Paru Familia. The event hosted lifestyle influencers and special guests to experience the new offering.

Alejandra Saldivar, Brand Manager of Stella Artois, stated that the goal of Pure Gold is to provide an innovative proposal that responds to new consumption patterns while upholding the quality and taste associated with the brand.