Stellantis reorganizes brand leadership in France

Stellantis is implementing leadership changes across several of its brands in France. Effective November 2, 2026, Édouard George, the current head of Citroën France, will also assume the role of director for DS Automobiles in the country.

Further restructuring includes Guillaume de la Giraudière expanding his responsibilities to lead both Fiat and Lancia France, while Quentin Ghestemme has been appointed to lead Alfa Romeo in France. Additionally, Alain Descat, formerly the director of premium brands for Stellantis France, has been promoted to General Manager of Stellantis Netherlands.

Separately, Maserati is focusing on its luxury positioning within the Stellantis group. The brand aims to target high-end clients and corporate fleets through its thermal and electric Folgore range, including models like the Grecale, GranTurismo, and GranCabrio. Maserati's strategy in France includes leveraging its network of ten dealerships to achieve a goal of over 50% sales to companies.