Sun Group promotes Phu Quoc as MICE destination at ITB Asia

Sun Group is debuting at ITB Asia in Singapore to position Phu Quoc as a premier destination for meetings, incentives, conferences, and exhibitions (MICE) ahead of hosting APEC 2027. The company is presenting development plans for the island, which include investments in infrastructure, convention facilities, and hospitality designed to support international conferences both during and after the APEC summit.

As part of its presentation, Sun Group is introducing an integrated travel offer in partnership with Visa. This includes the ‘Visit Vietnam’ platform alongside services from Sun PhuQuoc Airways and various hotel clusters. The group’s offerings span multiple locations, including Phu Quoc, Da Nang, Quang Ninh, and Hanoi, featuring properties such as Rixos Phu Quoc Vietnam, New World Phu Quoc, and Novotel Danang Premier Han River.