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[BUSINESS] · Japan · 2 sources

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Suntory announces new limited-edition beer and brewery tours

Suntory has announced several new initiatives for its The Premium Malt's beer brand. On October 20, the company will launch a limited-edition product called ‘The Premium Malt's Yohaku no Zeitaku’ (Luxury of Margin) nationwide in Japan. Available in 350ml and 500ml sizes, this version features Hallertau Blanc hops to create a floral aroma reminiscent of white grapes.

Additionally, Suntory is hosting special tasting tours at its Musashino and Kyoto breweries. These tours will feature ‘The Premium Malt's Master's Dream Yamazaki Original Spirit Barrel Aged 2026,’ a beer aged in barrels previously used for malt whisky at the Suntory Yamazaki Distillery. Reservations for these tours open on October 20, with events scheduled for November in both locations.

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Suntory