Suntory launches new advertising campaigns for beverage products

Suntory has released new promotional campaigns for its beverage lines, including the RTD (Ready-to-Drink) product ‘THE DRY’ and ‘Suntory Nama Beer’.

The ‘THE DRY’ web commercial series features narration by Ichiro Furutachi. The ads use a professional wrestling-style commentary to depict the daily struggles of working adults, such as navigating remote meetings or managing supermarket checkout lines, framing these everyday challenges as intense battles.

Simultaneously, a new television commercial for ‘Suntory Nama Beer’ titled ‘Ayumi-san’s Holiday’ has been released. Starring actress Yuumi Kawai with narration by Ryunosuke Kamiki, the advertisement depicts a young employee refreshing herself with a sauna session and a cold water bath before enjoying a beer in a natural setting.