Suntory to transition Kinmugi brand to beer production

Suntory has announced that its Kinmugi brand will transition from its traditional new genre production method to a standard beer production method. This shift is prompted by upcoming liquor tax reforms that will unify tax rates for beer and low-malt beer (happoshu).

Three new products are scheduled for release in October 2026. The standard Kinmugi and a version with 75% less sugar will launch on October 6, followed by the Kinmugi 'Hojun' lager on October 13. The new versions aim to enhance malt flavor and body while maintaining a clean aftertaste.

To mark this transition, the Suntory Natural Water Beer Factory in Musashino, Tokyo, will host special tasting tours throughout October 2026. These 90-minute sessions will allow participants to view the manufacturing process and sample all three new varieties.