Suntory updates beer lineup following Japanese tax reforms

Suntory is expanding its beverage portfolio in response to the October 2026 liquor tax reforms in Japan, which unified the tax rates for beer and Happoshu.

As part of this transition, the company launched Kinmugi Lager Beer, known as Kinmugi Houjun, on October 13, 2026. This product utilizes diamond malt and a double decoction method to provide a rich malt flavor while maintaining a clean finish.

Additionally, Suntory announced a renewal of its Perfect Suntory Beer, scheduled for release starting with November 2026 production. The updated version increases the malt content, including diamond malt, to enhance the drinking experience while maintaining its zero-sugar profile.