Surprice Mobility opens first Greek car‑rental hub at Milan Malpensa

Greek car‑rental group Surprice Mobility announced the opening of its first corporate station at Milan Malpensa airport, becoming the first Greek‑owned rental company to establish a direct, fully‑controlled presence in Italy. CEO Nikos Paspalakis said the new hub, offering a diversified fleet from city cars to family‑size vehicles, aims to strengthen the brand’s footprint in key European markets and improve integration with international distribution partners.

The launch comes amid a broader surge in demand for commercial vehicle rentals in Milan. Data from the Italian National Association of Car‑Rental Industry (ANIASA) show that 39.57 % of commercial vehicles in the country are currently leased, a share that exceeds the overall market average. Local providers such as AmicoBlu are expanding their electric and hybrid van fleets to meet the city’s growing logistics needs and traffic‑restriction policies, highlighting a shift toward more flexible and sustainable mobility solutions for businesses.

These developments underline Milan’s role as a strategic logistics hub in Italy and the wider continent, with increasing reliance on rental fleets for cost‑saving and regulatory compliance.