Sushiro launches first collaboration with Sanrio's Pompompurin

Sushiro is launching its first collaboration campaign with the Sanrio character Pompompurin, running from October 7 to November 8. The campaign, themed ‘Pompompurin at Sushiro’, will be released in two phases: the first starting October 7 and the second on October 21.

Customers can purchase various menu items that include limited-edition merchandise. The first phase features sushi and sweets accompanied by character picks or hologram stickers. The second phase includes different sushi varieties and pudding-based desserts with stickers. Additionally, the campaign offers mascot sets, mini charms, and zipper pouches.

To enhance the experience, participating stores equipped with ‘Digiro’ digital vision displays will feature a special ‘Pompompurin Mode’. Promotional activities also include a lottery via the Sushiro official app for original blankets and a social media campaign on X for digital meal vouchers.