Sustainability becomes a primary driver in branded merchandise industry

The branded merchandise industry is experiencing a significant shift toward sustainability, with environmental and ethical concerns moving from secondary considerations to primary procurement criteria. Research from the Australasian Promotional Products Association (APPA) indicates that end-users are increasingly active in avoiding products perceived as landfill-bound or wrapped in single-use plastics. The research suggests a transition toward ‘Future Objects’—items designed for long-term use with minimal, plastic-free packaging.

Concurrently, companies within the sector are increasing their transparency through Environmental, Social, and Governance (ESG) impact reports. The Promotional Products Association International (PPAI) notes that the rise in these reports reflects a maturing industry focused on verified data and corporate social responsibility. For example, Koozie Group recently released its sixth annual social impact and sustainability report, highlighting achievements such as transitioning to PFAS-free products, implementing supplier codes of conduct, and expanding its sustainable product designations.