Global integration of sustainability in business strategy

Sustainability is evolving from a secondary consideration or marketing concept into a core business strategy and primary procurement driver across multiple industries.

In the branded merchandise sector, research indicates a shift toward ‘Future Objects’—items designed for long-term use with minimal, plastic-free packaging—as end-users seek to avoid products perceived as landfill-bound. Companies in this space are increasing transparency through Environmental, Social, and Governance (ESG) impact reports to provide verified data on corporate social responsibility.

More broadly, sustainability is being integrated into operational disciplines to manage risks related to resource constraints and supply chain disruptions. In sectors such as wide-format printing, sustainability is increasingly linked to operational efficiency and waste reduction, where advanced machinery can lower reprint rates and improve productivity. This transition reflects a broader trend where integrating responsible practices into product design and operations is used to build resilience and meet expectations from investors, regulators, and customers.