Swiss hotel sector sees fourth consecutive monthly drop in overnight stays

In June 2026 the Swiss hotel industry recorded 4.1 million overnight stays, 2.2 % fewer than a year earlier, marking the fourth month in a row of declining demand. Over the first half of 2026 total stays fell 0.7 % to 20.3 million.

Foreign guests accounted for 10.2 million nights, down 2.0 %, while domestic guests rose 0.7 % to 10.1 million. The sharpest foreign declines came from India – a drop of roughly one‑quarter to 279 000 nights – as well as from Gulf states, South Korea and China, a trend linked to Middle‑East tensions and flight‑restriction impacts.

The United States remained a growth market, with stays up 2.1 % to a record 1.63 million, solidifying its position as the second‑largest foreign source after Germany. European markets were mixed: Spain (+4.6 %), Germany (+1.1 %) and Italy (+0.8 %) grew, while the Netherlands (‑4.5 %), France (‑1.0 %) and the United Kingdom (‑0.4 %) fell.

Regionally, Ticino posted the strongest gain, roughly a 5 % increase, helped by strong domestic demand and a successful winter season. Some municipalities, such as Lauterbrunnen, reported a successful first half of the year despite the national downturn.