Sydney Sweeney draws attention with SYRN lingerie and Novig campaign

Actress Sydney Sweeney has drawn significant public attention through recent fashion and advertising appearances. During an Armani Beauty event at the Venice Film Festival in Italy, Sweeney wore an archival Fall 2000 Giorgio Armani sheer mesh gown. The outfit featured visible undergarments from her own lingerie label, SYRN, specifically the ‘Daydream Low Rise G-String’ in the color ‘After Dark’.

Additionally, Sweeney appeared in a new advertising campaign for Novig, a sports prediction market company in which she holds equity. Filmed in Australia, the campaign features Sweeney in a series of clips using sporting equipment to cover her body, promoting the brand’s ‘just sports’ concept. While the campaign has faced some online criticism regarding its provocative nature, Sweeney described the project as a playful way to focus on sports without political noise.