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35 clusters · 376 sources · 124 days · First seen 5 months ago · Last updated 12 days ago

Sydney Sweeney faces athlete backlash over Novig ads

Overview

Following her September 11 appointment as a partner and equity holder in the sports prediction market Novig, Sydney Sweeney has faced intense backlash from professional athletes regarding a controversial advertisement campaign.

In the ‘Just Sports’ campaign, Sweeney appears in minimal clothing, using athletic equipment to cover her body while repeating the word “sports”. Critics, including Australian Olympic swimmer Ariarne Titmus—who expressed being “infuriated”—and skier Cassidy Gray, have condemned the imagery as a ‘kick in the face’ to women in sports, arguing it prioritizes sexualization over athletic skill. Other athletes, such as French triathlete Mathilde Tily, American gymnast Gracely Kramer, and Suffolk University basketball player Ariana Ingram, have also condemned the imagery, arguing it uses female bodies to attract male attention for gambling.

In response to the backlash, Sweeney released a new provocative advertisement in which she appears in white underwear, using American footballs to cover her chest. In the video, she uses sarcasm to mock her critics, stating, “There are grown men making spreadsheets to bet on what colour underwear I’m wearing. I mean, I’m flattered?”

The controversy has intensified as the ads aired during MLB postseason broadcasts. Critics, including British sprinter Amy Hunt and Dodgers outfielder Alex Call, have raised concerns regarding the appropriateness of such content for family-friendly viewing, with some characterizing the imagery as “soft porn”. The debate has expanded into discussions on ‘choice feminism’ and whether individual marketing decisions impact the collective perception of women. In a notable development, Powerade launched a “Never Just Sports” campaign in New York’s Times Square that appears to subtly parody the Novig messaging.

Entities

Sydney Sweeney · Novig · SYRN · Ariarne Titmus · Gracie Kramer

Claims

What the coverage asserts, and how many sources carry each claim.

[● 12 SOURCES] Sydney Sweeney and Scooter Braun vacationed in Queenstown, New Zealand.
[● 10 SOURCES] They performed a tandem bungee jump, holding each other while jumping.
[● 10 SOURCES] They also completed a nighttime bungee jump that brought them close to the water surface.
[● 10 SOURCES] They posted photos and videos of the trip on Instagram, which attracted many comments from fans.
[● 10 SOURCES] Other activities during the trip included a helicopter ride, archery, skiing, golf and a breakfast by a fireplace.
[● 10 SOURCES] Sweeney and Braun first met at Jeff Bezos and Lauren Sánchez’s wedding in Italy in June 2025.
[● 9 SOURCES] Actor Noah Centineo joined some of the activities, including a solo bungee jump.
[● 3 SOURCES] Sydney Sweeney is promoting her lingerie brand, SYRN.
[● 3 SOURCES] The campaign was intended to be confident, humorous, and playful to cut through online noise.
[● 3 SOURCES] The platform does not offer betting on wars, deaths, or political events.
[● 2 SOURCES] The collection is scheduled to drop on September 1.
[● 2 SOURCES] Sweeney is a strategic partner and equity holder in Novig.

Timeline

12 days ago

[CULTURE] 3 sources
Athletes and fans criticize controversial MLB postseason advertisements
Controversial MLB postseason advertisements featuring Sydney Sweeney and Megan Fox have sparked backlash from athletes and fans regarding gender representation and appropriateness for family viewing.
12 days ago

[CULTURE] 13 sources
Sydney Sweeney faces backlash over provocative Novig sports betting ads
Sydney Sweeney faces criticism over a provocative Novig sports betting ad campaign, sparking debates on the sexualization of women in sports and the impact of choice feminism.
14 days ago

[BUSINESS] 15 sources
Sydney Sweeney releases new Novig ad amid controversy
Sydney Sweeney released a new provocative ad for sports prediction platform Novig, mocking critics and competitors by emphasizing a “just sports” focus amid ongoing controversy over sexualized marketing.
23 days ago

[CULTURE] 7 sources
Sydney Sweeney sparks debate over Novig sports betting campaign
Sydney Sweeney’s provocative Novig sports betting campaign has ignited debate among celebrities and the public, while co-star Zendaya has declined to comment on the controversy.
27 days ago

[CULTURE] 8 sources
Sydney Sweeney Novig ad sparks controversy over sexualization of women in sports
A Novig advertising campaign featuring Sydney Sweeney has drawn criticism from female athletes for sexualizing women in sports, while radio host Howard Stern defended the commercial.
about 1 month ago

[CULTURE] 13 sources
Sydney Sweeney faces backlash over provocative Novig betting ad
Sydney Sweeney faces backlash from athletes and actress Sharon Stone over a provocative, nearly nude advertisement for the sports betting app Novig, sparking debate on the sexualization of women in sports.
about 1 month ago

[CULTURE] 13 sources
Sydney Sweeney faces backlash over provocative Novig advertisement
Sydney Sweeney faces backlash from female athletes and industry professionals over a provocative, nearly nude advertisement for the sports betting platform Novig.
about 1 month ago

[CULTURE] 18 sources
Sydney Sweeney faces athlete backlash over Novig sports ad
Sydney Sweeney faces backlash from professional athletes for a provocative, nude advertising campaign for the sports prediction platform Novig, sparking debate over the sexualization of women in sports.
about 1 month ago

[CULTURE] 3 sources
Alexis Ohanian criticizes Sydney Sweeney amid sports betting ad controversy
Alexis Ohanian criticized Sydney Sweeney's recent sports betting advertisement and defended Serena Williams following a social media exchange. He also discussed his commitment to women's sports via Athlos.
about 1 month ago

[CULTURE] 26 sources
Sydney Sweeney sparks controversy with Novig sports betting ad
Sydney Sweeney’s provocative nude ad campaign for sports betting platform Novig has ignited a global debate over the sexualization of women in sports and the impact on female athletes.
about 1 month ago

[CULTURE] 90 sources
Sydney Sweeney faces athlete backlash over Novig ad
Sydney Sweeney faces backlash from elite female athletes for a Novig advertising campaign that critics claim hyper-sexualizes women in sports by using her body to promote a betting platform.
about 1 month ago

[CULTURE] 137 sources
Sydney Sweeney faces athlete backlash over nude sports ad
Actress Sydney Sweeney faces global criticism from female athletes for a Novig sports betting ad that critics say sexualizes women in sports and prioritizes nudity over athletic achievement.
about 2 months ago

[CULTURE] 38 sources
Sydney Sweeney sparks controversy with Novig sports campaign
Sydney Sweeney faces criticism for a provocative, nude-themed advertising campaign for sports trading platform Novig, sparking debates over the sexualization of women in sports.
about 2 months ago

[CULTURE] 3 sources
Sydney Sweeney launches SYRN ‘Birthday Boobs’ collection
Sydney Sweeney has launched the ‘Birthday Boobs’ collection to celebrate the first anniversary of her lingerie brand, SYRN, featuring a retro-themed campaign.
about 2 months ago

[CULTURE] 2 sources
Sydney Sweeney and Emily Elizabeth trend in recent fashion and social media updates
Sydney Sweeney models for SYRN lingerie in new campaign footage, while influencer Emily Elizabeth trends on social media for recent beachwear posts.
about 2 months ago

[CULTURE] 9 sources
Sydney Sweeney promotes SYRN lingerie brand and attends Venice Film Festival
Sydney Sweeney is promoting her SYRN lingerie brand's new ‘Birthday Boobs’ collection while making high-profile fashion appearances at the 83rd Venice International Film Festival.
about 2 months ago

[CULTURE] 6 sources
Sydney Sweeney promotes SYRN lingerie brand
Sydney Sweeney is teasing the September 1 launch of her SYRN lingerie collection, ‘Birthday Boobs’, featuring retro-inspired lace and mesh designs.
2 months ago

[BUSINESS] 22 sources
Sydney Sweeney launches Syrn lingerie campaign
Sydney Sweeney has debuted a provocative ‘Birthday Boobs’ campaign for her lingerie brand, Syrn, featuring romantic, retro-inspired designs to celebrate her upcoming 29th birthday.
3 months ago

[CULTURE] 6 sources
Sydney Sweeney promotes SYRN lingerie amid social media buzz
Sydney Sweeney is drawing viral attention for her lingerie brand, SYRN, following a high-view video and a controversial underwear design featuring a phrase linked to Taylor Swift's music.
3 months ago

[CULTURE] 8 sources
Sydney Sweeney pushes Syrn brand with new lingerie campaign and blueberry smoothie launch
Sydney Sweeney expands Syrn with a $54 romper, a new Romantic lingerie line and a charity‑linked blueberry smoothie sold at Erewhon.
3 months ago

[CULTURE] 6 sources
Sydney Sweeney's SYRN Lingery Campaign Gains Attention
Sydney Sweeney promotes SYRN lingerie with a new black Seductress video, while influencer Alix Earle also showcases the same bralette, boosting the brand's visibility.
3 months ago

[CULTURE] 5 sources
Sydney Sweeney pushes Syrn lingerie brand with new steamy Instagram campaign
Sydney Sweeney promotes her Syrn lingerie line with a new Instagram campaign featuring steamy photos, a bikini shoot in Ibiza, and backing from Coatue Management.
3 months ago

[CULTURE] 2 sources
Sydney Sweeney’s New Zealand Trip with Scooter Braun Sparks Instagram Backlash
Sydney Sweeney and Scooter Braun’s New Zealand trip generated Instagram criticism over perceived bird shooting, following a coordinated farm‑style outing in Santa Barbara.
3 months ago

[CULTURE] 13 sources
Sydney Sweeney and Scooter Braun bungee‑jump in New Zealand
Sydney Sweeney and Scooter Braun bungee‑jumped together in Queenstown, NZ, sharing helicopter rides, archery and other activities on Instagram; fans praised the daring getaway.
3 months ago

[CULTURE] 2 sources
Sydney Sweeney shares Instagram vacation photos from Australia and promotes SYRN underwear line
Sydney Sweeney posted Instagram photos from her Australian vacation, showing personal moments and promoting her SYRN underwear line.
3 months ago

[CULTURE] 9 sources
Sydney Sweeney shares candid Australia Instagram dump with boyfriend Scooter Braun
Sydney Sweeney posted a 20‑photo Instagram dump from Australia, showing personal moments and boyfriend Scooter Braun during filming of Netflix’s “Gundam”.
3 months ago

[CULTURE] 12 sources
Sydney Sweeney's Lingerie Line Sparks Swift Fan Backlash
Sydney Sweeney’s SYRN underwear featuring “but daddy I love him” sparked Swift fan backlash, seen as a jab amid her relationship with Scooter Braun, as she posted Aussie vacation photos with him.
3 months ago

[CULTURE] 6 sources
Sydney Sweeney showcases new SYRN lingerie line on Instagram
Sydney Sweeney promoted new SYRN lingerie pieces—including a $39 plunging bralette—via Instagram videos, while a printed lyric on panties sparked Swift‑Braun speculation.
3 months ago

[BUSINESS] 7 sources
Sydney Sweeney pushes SYRN lingerie with provocative Instagram campaign
Sydney Sweeney promoted SYRN lingerie on Instagram with a black‑lace video, sparking mixed reactions, a Hollywood Chamber dispute over a sign stunt, and renewed Scooter Braun relationship rumors.
4 months ago

[CULTURE] 7 sources
Sydney Sweeney's SYRN lingerie video goes viral on Instagram
Sydney Sweeney posted a viral Instagram video in a sheer SYRN lace bodysuit, sparking millions of views and mixed fan reactions while promoting her lingerie brand amid an Emmy snub.
4 months ago

[CULTURE] 2 sources
Sydney Sweeney showcases SYRN lingerie line on Instagram
Sydney Sweeney promoted her SYRN lingerie brand on Instagram, showing favorite pieces and urging fans to shop the collection, while noting the brand’s inclusive design goals and her fitness routine.
4 months ago

[CULTURE] 3 sources
Sydney Sweeney Films Gundam in Australia and Promotes Lingerie Line
Sydney Sweeney was spotted at a Gold Coast venue while filming the live‑action Gundam movie, and recently posted a video promoting her SYRN lingerie line, drawing notable social‑media attention.
4 months ago

[CULTURE] 3 sources
Sydney Sweeney sparks fashion buzz with Syrn bralette and white bikini
Sydney Sweeney promoted her SYRN $39 bralette and later drew attention in a white bikini in Australia, sparking fan praise and social‑media buzz.
4 months ago

[CULTURE] 2 sources
Sydney Sweeney showcases her Syrn lingerie line in new Instagram video
Sydney Sweeney promoted her Syrn lingerie brand with an Instagram video showing a burgundy set, highlighting the line’s four mood themes and attracting positive fan response.
5 months ago

[CULTURE] 3 sources
Sydney Sweeney launches SYRN lingerie line with bold photo campaigns
Sydney Sweeney debuted her SYRN lingerie line with revealing photo shoots, drawing mixed reactions; the first collection sold out and offers over 40 sizes worldwide.

Sources

2001online.com · 24sata.hr · 24ur.com · 324.cat · 444.hu · 680news.com · 6abc.com · 7news.com.au · abc11.com · abc13.com · abc7.com · abc7chicago.com · abc7news.com · abc7ny.com · abola.pt · aceprensa.com · adnKronos.com · alasdesuerte.com.mx · altavoz.pe · arynews.tv · asianmirror.lk · atlantablackstar.com · atvbl.rs · awfulannouncing.com · babylonbee.com · balleralert.com · banjaluka.net · batman-univers.fr · baylorlariat.com · bellarminelion.com · BestInvestments.com.au · blikk.hu · blog.luismaram.com · br.paipee.com · brainzmagazine.com · brasil247.com · brasilemfolhas.com.br · breitbart.com · brisbanetimes.com.au · brobible.com · businessday.com.au · businessinsider.nl · ca.sports.yahoo.com · cablenoticias.tv · capital.pe · capricho.abril.com.br · caretas.pe · carillonregina.com

This summary has been updated 31 times: see revision history