Sydney Sweeney pushes Syrn brand with new lingerie campaign and blueberry smoothie launch

Actress Sydney Sweeney has expanded her fashion label Syrn with several high‑profile releases. She unveiled a $54 plunging Syrn Recovery Romper at an Erewhon store, pairing it with a blueberry‑flavored smoothie that the actress co‑created with the retailer. The limited‑edition Blueberry Syrn Smoothie, sold in‑store and online, supports the Pink Ribbon Good charity for breast‑cancer families.

Sweeney also rolled out a new lingerie collection titled "Romantic," featuring the ivory "Forget Me Not" balconette bra priced at $59, a sheer white robe with a fur collar, and additional black lace pieces. The campaign, shared on Syrn’s Instagram, includes mirror selfies, behind‑the‑scenes video and vintage‑inspired styling that evokes classic Hollywood glamour. Earlier, a topless behind‑the‑scenes photo from a recent premiere was removed after fan discussion. Across the promotions, Sweeney emphasizes confidence, comfort and empowerment for women, positioning Syrn as a lifestyle brand that blends acting fame with fashion design.