Sydney Sweeney's SYRN lingerie video goes viral on Instagram

Actress Sydney Sweeney used Instagram on July 10, 2026 to promote her SYRN lingerie line with a video featuring a white lace halter bodysuit, deep torso cutout, high neck and thigh‑high stockings. The clip opened with Sweeney shedding a fur coat on a balcony and was captioned “Did you get your @syrn yet?” It quickly amassed millions of views – reports cite 1.5 million likes and over 23 million views – and generated a flood of comments.

Fans split between praise for the bold marketing and criticism, with some commenters invoking religious or moral remarks. The promotion follows earlier SYRN stunts, such as draping bras over the Hollywood sign, and comes after Sweeney was omitted from this year’s Emmy nominations despite her role on *Euphoria*. SYRN, launched in January 2024, received financial backing from Amazon founder Jeff Bezos and markets inclusive sizing for women with larger busts.

The viral post reinforced Sweeney’s strategy of personally modeling her brand, linking her celebrity persona with the business and drawing considerable online attention.