Sydney Sweeney pushes Syrn lingerie brand with new steamy Instagram campaign

Actress Sydney Sweeney has intensified promotion of her lingerie label Syrn, unveiling a new Instagram campaign that features a series of seductive photos and a video showing her in black lace bras, thongs and matching pink and green pieces. The brand, launched in January and backed by venture‑capital firm Coatue Management, is highlighted through Sweeney’s own modelling of the collection, including a micro‑bikini shot taken during a yacht day in Ibiza, Spain.

The posts have generated a wave of fan commentary praising her physique and the product, while also drawing attention to her personal life, such as a recent Instagram “dump” with boyfriend Scooter Braun. Sweeney’s strategy of wearing the items herself aims to give consumers a clear view of the designs as the company expands its Small Town Girl and other collections.

The campaign follows a series of social‑media videos in which Sweeney opens the Syrn packaging and showcases the garments, reinforcing the brand’s presence in the celebrity‑driven fashion market.