Sydney Sweeney launches Syrn lingerie campaign

Actress Sydney Sweeney has launched a provocative new campaign for her lingerie brand, Syrn, to celebrate her upcoming 29th birthday. The campaign, titled ‘Birthday Boobs’, features a series of videos and photos shared on Instagram that utilize a retro-inspired, romantic aesthetic.

The promotional material includes scenes of Sweeney in a vintage-style kitchen baking a cake, as well as shots of her posing with birthday cakes and balloons. The collection includes items such as lace bras, teddies, and garter sets in colors like baby blue, baby pink, and black. A notable design detail is the inclusion of Sweeney’s own handwriting, with phrases like ‘I really love you’ embroidered on certain pieces.

Syrn, which launched in January with backing from Coatue Management, aims to promote female empowerment and confidence. The new collection is scheduled for release on September 1. The campaign has garnered significant social media attention, with millions of views across platforms.