Sydney Sweeney showcases her Syrn lingerie line in new Instagram video

Actress Sydney Sweeney promoted her own lingerie brand, Syrn, with an Instagram video that shows her modeling the collection on a bed. The footage features the star in a form‑fitting burgundy set, part of a line she launched in January 2024 that is divided into four mood‑based themes – comfortable, playful, romantic and seductive. Sweeney said the brand is meant to cover the various moods of women and she personally appears in the promotional content to draw attention to the products.

The Instagram post generated positive reactions from followers, who praised the styling and the brand’s aesthetic. The promotion follows a broader campaign in which Sweeney continues to position herself as a leading figure among the new generation of Hollywood "it girls" while expanding her business ventures beyond acting.