Taiwan Food Expo opens in Taipei, targets 10 million tourists by 2030

Taiwan Food Expo Lai Ching‑de Michelin restaurants tourism target 2030 Kaohsiung franchise expo

The 2026 Taiwan Food Expo opened on 31 July 2026 at Taipei World Trade Center Hall 1 and will run through 3 August. President Lai Ching‑de attended the opening and reiterated the government’s aim of attracting 10 million international visitors each year and generating tourism revenue of over NT$1 trillion by 2030.

The exhibition showcases 14 Michelin‑star and Bib Gourmand restaurants, a “Taiwan Good Food Pavilion” with 32 local vendors, and a programme of more than 100 chef demonstrations, including Ah‑Ji, James and Wu Bing‑cheng. The Agriculture Ministry offered 500 free eel tastings on the opening day, and tickets were priced at NT$200 (full), NT$150 (concession) and NT$100 (charity).

In parallel, a Kaohsiung Franchise Expo launched on the same day at the Kaohsiung Exhibition Center, featuring around 100 franchise brands across food, retail, beauty and tech sectors. Organisers project NT$12 billion in business, the creation of over 800 new stores and about 3,000 jobs, and the event will serve as a warm‑up for the World Franchise Congress scheduled for October 2026.

Entities

Bridgewater, New Jersey · Kaohsiung Franchise Expo · Lai Ching‑de · Ministry of Economic Affairs (Taiwan) · Taipei World Trade Center · Taiwan · Taiwan Food Expo · Taiwan Food Expo · Taiwan Good Food Pavilion · Taiwan Night Market

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] The Kaohsiung expo is expected to generate NT$12 billion in business, create over 800 new stores and about 3,000 jobs.
[● 2 SOURCES] President Lai Ching‑de announced a goal of 10 million international visitors and tourism revenue exceeding NT$1 trillion by 2030. www.epochtimes.com · news.nextapple.com
[○ 1 SOURCE] Ticket prices were NT$200 for full admission, NT$150 for concession and NT$100 for charity. applealmond.com
[● 2 SOURCES] The 2026 Taiwan Food Expo opened on 31 July 2026 at Taipei World Trade Center Hall 1 and will run through 3 August. applealmond.com · www.epochtimes.com
[○ 1 SOURCE] The Kaohsiung Franchise Expo opened on 31 July 2026 at the Kaohsiung Exhibition Center featuring about 100 franchise brands.
[● 3 SOURCES] The expo features 14 Michelin‑star and Bib Gourmand restaurants and a Taiwan Good Food Pavilion with 32 vendors. www.tcpttw.com · news.pchome.com.tw · applealmond.com
[○ 1 SOURCE] Star chefs including Ah‑Ji, James and Wu Bing‑cheng performed at the expo. applealmond.com
[○ 1 SOURCE] The Agriculture Ministry offered 500 free eel tastings on 31 July at 15:00. applealmond.com