Taiwan promotes domestic seafood and local produce for Mid-Autumn Festival

In preparation for the Mid-Autumn Festival, various agricultural and fishery organizations in Taiwan are promoting domestic seafood and local produce through marketing events and e-commerce initiatives.

The Fisheries Agency of the Ministry of Agriculture and the National Federation of Fisheries Associations hosted a promotional event at Taipei Hope Plaza. The event showcased 16 different seafood gift boxes from various regional fishery associations, featuring items such as grouper, eel, cuttlefish, and shrimp. To encourage consumption, chefs demonstrated creative ways to prepare these domestic products for festive gatherings and barbecues.

Simultaneously, the Chiayi County Government has launched the ‘Chiayi Excellence’ Mid-Autumn e-commerce campaign. This initiative features nearly 100 agricultural and fishery products, including corn, shrimp, clams, and various dried fruits and snacks. The campaign utilizes livestreaming and online platforms to offer discounts and free shipping, aiming to connect local producers with consumers looking for high-quality gifts and ingredients for festive meals.