Taiwan Mid-Autumn Festival domestic product promotion

In preparation for the Mid-Autumn Festival, various Taiwanese government agencies and organizations have launched initiatives to promote domestic products and support local industries.

Agricultural and fishery organizations, including the Fisheries Agency and the National Federation of Fisheries Associations, held promotional events in Taipei to showcase seafood gift boxes featuring items like grouper, eel, and shrimp. Additionally, the Chiayi County Government initiated an e-commerce campaign using livestreaming to sell nearly 100 local agricultural and fishery products.

Expanding the focus to social welfare and entrepreneurship, the Ministry of Labor’s Workforce Development Agency promoted gift sets curated from community development associations and welfare institutions. These selections include items such as egg yolk pastries and wellness sets intended to provide stable income for vulnerable groups. The agency also released an electronic catalog to highlight businesses supported by the Micro-Entrepreneurship Phoenix Program, which assists women and middle-aged individuals in establishing stable businesses.