Target launches KPop Demon Hunters tech collection

Target has launched an exclusive limited-edition tech accessory collection inspired by the Netflix animated film ‘KPop Demon Hunters’. The collaboration features Target’s in-house brand, Heyday, and includes items such as character-themed headphones, wireless soda can speakers, light-up power banks, and a ramen-themed charging bundle.

The collection draws inspiration from the film’s characters, including Rumi, Mira, Zoey, the Saja Boys, and Derpy Tiger. Each of the initial five products is priced at $20. Following this release, a second drop of gaming and creator-focused accessories is scheduled for November 8, though specific pricing and product details for that release have not yet been disclosed.

‘KPop Demon Hunters’ has become Netflix’s most-watched original film since its June 2025 debut, amassing over 600 million views. The film’s commercial success has led to various licensing partnerships, including previous collaborations with Mattel and Hasbro.