Tchibo expands Matcha range amid discussions on beverage trends

Tchibo is expanding its product range by introducing its own organic Matcha powder for home use, following the success of Matcha-based drinks in its CoffeeBars. The new 30g organic Matcha is available in Tchibo stores and online. Additionally, the company has introduced an exclusive NEOH sugar-free marble muffin at its CoffeeBars.

In a separate development regarding consumer trends, Claudio Del Principe highlighted the potential for a viral TikTok trend involving a fictional ‘Purple Plum Latte’ to revitalize the Swiss plum industry. While the drink itself was a conceptual idea to demonstrate how marketing could boost demand for local fruit, it addresses the declining interest in plums among younger Swiss consumers.