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2 clusters · 4 sources · 10 days · First seen · Last updated

Matcha and green ingredient food trends

Overview

Green ingredients, specifically matcha, pistachio, and avocado, have emerged as significant culinary and lifestyle trends. Trend researcher Karin Tischer identifies matcha as a sustained trend rather than a passing fad, noting its integration into diverse products such as desserts, pancakes, and specialty coffee drinks.

Following this trend, the company Tchibo has expanded its product offerings by introducing its own organic matcha powder for home use, building on the success of matcha-based beverages in its CoffeeBars.

Entities

Claudio Del Principe · Neoh · food & more · Tchibo · INTERNORGA

Timeline

  1. [BUSINESS] 2 sources
    Tchibo expands Matcha range amid discussions on beverage trends

    Tchibo launches organic Matcha powder and new NEOH muffins, while discussions emerge on using viral beverage trends to support the Swiss plum industry.

  2. [CULTURE] 2 sources
    Matcha and green ingredients emerge as major food lifestyle trends

    Trend researcher Karin Tischer identifies matcha, pistachio, and avocado as a dominant ‘green lifestyle trio’ currently driving major food market trends and culinary innovations.

Sources

blick.ch · fehmarn24.de · kaffeeverband.at · saarbruecker-zeitung.de