Telecel Ghana launches agent loyalty scheme for mobile money

Telecel Ghana has launched a new loyalty rewards programme for Telecel Cash agents to enhance participation and support the nation’s digital financial ecosystem. The scheme was introduced during an agent conference in Accra, held in collaboration with the Mobile Money Advocacy Group (MoMAG).

The forum, which included over 400 agents, retailers, and industry stakeholders, focused on improving business performance, security, and compliance within the digital finance sector. Telecel Ghana Chief Operating Officer Mohamad Ghaddar noted that Telecel Cash achieved double-digit growth over the past year and emphasized the company's commitment to strengthening security architecture to protect customers from fraud.

Sylvia Owusu-Ankomah, CEO of the Ghana Chamber of Telecommunications, highlighted the importance of moving from rapid adoption to meaningful financial inclusion and a system-wide fraud prevention framework through industry collaboration.