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2 clusters · 2 sources · 19 days · First seen · Last updated

Telecel Ghana consumer and agent engagement initiatives

Overview

Telecel Ghana has introduced several initiatives aimed at customer engagement and the expansion of its digital financial services.

In late July 2026, the company launched the ‘M’ahitti’ promotion, a four-month campaign offering three GH₵1 million cash prizes alongside various daily and weekly rewards for active users. The promotion is overseen by Ghana’s National Lottery Authority to ensure regulatory compliance.

Following this, in August 2026, Telecel Ghana introduced a loyalty rewards programme specifically for Telecel Cash agents. Announced during a conference in Accra in collaboration with the Mobile Money Advocacy Group, the scheme aims to support the digital financial ecosystem and enhance agent participation. The company also emphasized its commitment to strengthening security architecture to combat fraud within its mobile money services.

Entities

Telecel Ghana · Kunim Global · Aneth Muga · National Lottery Authority · Christiana Antwi

Timeline

  1. 26 days ago

    [BUSINESS] 2 sources
    Telecel Ghana launches agent loyalty scheme for mobile money

    Telecel Ghana has introduced a loyalty rewards scheme for Telecel Cash agents to strengthen the digital financial ecosystem and improve security and inclusion in Ghana.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Telecel Ghana launches M'ahitti promotion to crown three millionaires

    Telecel Ghana's four‑month M'ahitti promo will crown three millionaires, award daily GH₵100 to 12,000 winners and weekly GH₵20,000 to 48 winners, with free entry through *500# or the Play App, overseen by the N

Sources

happyghana.com · yfmghana.com