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[BUSINESS] · Ghana · 2 sources

started · updated

Telecel Ghana launches M'ahitti promotion to crown three millionaires

Telecel Ghana has started the four‑month "M'ahitti" promotion, offering three separate GH₵1 million cash prizes to customers who meet entry criteria. In addition, 12,000 daily winners will receive GH₵100 each and 48 weekly winners will collect GH₵20,000.

Entry is free for all active Telecel users: they can dial *500#, text WIN to 500, or use the Telecel Play App. Every airtime recharge, bundle purchase or cash deposit of GH₵10 or more earns an entry, with double entries for transactions through Telecel Cash or the Play App. The campaign is run with digital partner Kunim Global and is overseen by Ghana's National Lottery Authority via its Caritas platform to ensure fairness. Aneth Muga, Telecel’s Director of Consumer Business, said the promotion rewards loyalty and encourages use of the network’s digital services. The NLA’s marketing officer, Christiana Antwi, confirmed regulatory compliance and ongoing monitoring. Telecel warned customers to use only official channels and that winners will never be asked to pay fees or disclose PINs.

Entities

Aneth Muga · Christiana Antwi · Kunim Global · National Lottery Authority · Telecel Ghana

Sources