[CLSTR]
< Back to all clusters
[BUSINESS] · Indonesia · 4 sources

started · updated

Part of situation: Telkomsel customer loyalty and rewards programs (2 clusters)

Telkomsel and MAP launch MAPrivilege loyalty program

Telkomsel MAPrivilege PT Mitra Adiperkasa Tbk loyalty program retail collaboration

Telkomsel and PT Mitra Adiperkasa Tbk (MAP) have launched MAPrivilege, a strategic collaboration designed to integrate Telkomsel’s digital loyalty ecosystem with MAP’s extensive retail network.

Accessible through the MyTelkomsel application, the program allows eligible customers to redeem points or vouchers for various lifestyle benefits. These offerings span multiple categories, including fashion, food and beverage, sports, department stores, and technology.

Access is currently designated for specific customer segments, including Halo+ Optima users, IndiHome customers, and SIMPATI users who have purchased Super Seru or Surprise Deal packages. Other customers may gain access by redeeming Telkomsel Points via the Rewards menu in the MyTelkomsel app.

As of June 2026, MAP operates over 4,200 stores across more than 80 cities in Indonesia. Telkomsel Marketing Director Lionel Chng stated that the partnership aims to provide more relevant, everyday value to customers by connecting digital services with lifestyle retail.

Entities

Indonesia · Lionel Chng · MyTelkomsel · PT Mitra Adiperkasa Tbk · Telkomsel

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Telkomsel-MAP Luncurkan MAPrivilege, Tukar Poin Jadi Diskon Belanja [redaksiaceh.com]
Telkomsel Buka MAPrivilege, Pelanggan Bisa Dapat Voucher Brand MAP [www.tabengan.com]
Indonesia dan India Kerja Sama Telekomunikasi, Bidik Teknologi 6G dan Quantum - Teknologi Katadata. co. id [katadata.co.id]
Telkomsel dan MAP Hadirkan MAPrivilege di MyTelkomsel, Ada Benefit Fashion hingga Kuliner [www.medcom.id]