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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 29 days · First seen · Last updated

Telkomsel customer loyalty and rewards programs

Overview

Telkomsel has implemented several customer loyalty and reward initiatives in Indonesia.

In September 2026, the company partnered with PT Mitra Adiperkasa Tbk (MAP) to launch ‘MAPrivilege’. This program integrates Telkomsel’s digital ecosystem with MAP’s retail network, allowing specific customer segments to redeem points for lifestyle benefits across fashion, food, and technology sectors.

Following this, Telkomsel introduced the ‘Bagi-Bagi Bahagia’ program in October 2026. Running through February 2027, this initiative offers customers the chance to win prizes, including electric vehicles and motorcycles, through daily service transactions such as data package purchases and bill payments.

Entities

Lionel Chng · Telkomsel · Yamaha · BYD · Indonesia

Timeline

  1. [BUSINESS] 3 sources
    Telkomsel launches Bagi-Bagi Bahagia rewards program

    Telkomsel has launched its ‘Bagi-Bagi Bahagia’ program, offering 151 prizes including BYD M6 EVs and Yamaha NMAX motorcycles to customers through weekly draws until February 2027.

  2. [BUSINESS] 4 sources
    Telkomsel and MAP launch MAPrivilege loyalty program

    Telkomsel and PT Mitra Adiperkasa Tbk have launched MAPrivilege, allowing customers to redeem loyalty points for discounts across MAP’s retail network, including fashion, dining, and technology.

Sources

cnbcindonesia.com · katadata.co.id · medcom.id · redaksiaceh.com · sumeks.disway.id · tabengan.com