Terra di Val d'Elsa to promote ‘Divin Boccaccio’ at Buy Tuscany

The Terra di Val d'Elsa Social Promotion Association has confirmed its participation in the annual Buy Tuscany event, scheduled for September 30 in Riviera Apuana and Lunigiana. Organized by Toscana Promozione Turistica, the event serves as a key platform for tourism incoming and networking with international buyers.

The association's involvement is part of the ‘Divin Boccaccio’ project, a strategic territorial marketing plan designed to enhance the cultural and landscape identity of the Florentine and Sienese Val d'Elsa area. The project focuses on the historical land of Giovanni Boccaccio, integrating tourism with the promotion of local food and wine excellence produced under strict protocols.

By participating in Buy Tuscany, the association aims to strengthen the Val d'Elsa brand within global tourism circuits and offer international markets an authentic experience centered on certified local products and cultural heritage.