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Toscana Promozione Turistica

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Situations

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Italy tourism hits record highs amid structural shifts

33 clusters · 219 sources · last updated

Latest: Puglia tourism and hospitality sectors drive employment growth

By late 2026, Italian tourism reached historic milestones, with the summer season recording a record 276 million presences and 72.4 million arrivals, a 2% increase over 2025. This growth was driven by a 4.4% rise in fore

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Italian tourism and regional innovation initiatives

14 clusters · 170 sources · last updated

Latest: Italian regional organizations receive digital and tourism awards

Italy continues to advance its tourism and cultural heritage initiatives through digital innovation, regional management strategies, and sustainable mobility. The TTG Travel Experience remains a central Mediterranean hub

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Italian tourism and hospitality market expansion

4 clusters · 14 sources · last updated

Latest: Digital transformation and return tourism trends in Italy

The Italian tourism and hospitality sectors continue to expand through diverse segments and international engagement. Agritourism has seen an 85% increase in farm stays over the last decade, with foreign stays rising by

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Tuscany regional tourism and infrastructure development

2 clusters · 20 sources · last updated

Latest: TTG Travel Experience 2026 showcases global and Italian tourism in Rimini

Tuscany is implementing various initiatives to bolster regional tourism and infrastructure. Early efforts focused on local development in Versilia and Valdinievole, including the ‘Valorizzare l’Italia’ conference in Viar

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