Thanh Hang's 'Mesdames Thanh Sắc' struggles at Vietnamese box office

The Vietnamese period drama *Mesdames Thanh Sắc*, starring Thanh Hang and set in 1960s Saigon, opened to modest ticket sales. Within the first three days, including early screenings, the film earned about 7 billion VND, far below expectations for a strong opening week. Analysts warn it may fail to reach the 20‑30 billion VND milestone needed for profitability.

The movie faces stiff competition from popular horror titles such as *Colony*, *Ma Xó* and *Lầu Chú Hỏa*, as well as the family‑friendly release of *Toy Story 5*. Critics note that while the production values—costumes, set design and cinematography—receive praise, the narrative pacing, character development and acting have drawn mixed reactions. The story, focused on power struggles among women, appears to attract female viewers but offers little incentive for male audiences, limiting its broader appeal.

Industry observers suggest that the high costs of recreating a historic Saigon combined with a niche genre may make it difficult for the film to recover its investment, especially as Vietnamese cinema recent successes have leaned toward more mainstream, entertainment‑focused fare.