[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [CULTURE]

8 clusters · 13 sources · 48 days · First seen · Last updated

Mesdames Thanh Sắc box‑office flop and foreign release

Overview

Actress Hanh Thúy continued to dominate the Vietnamese market in June 2026, logging six consecutive films that each grossed over 100 billion dong. In contrast, model‑actress Thanh Hang’s self‑produced period drama *Mesdames Thanh Sắc* failed to attract audiences. After a modest opening of about 7 billion dong in its first three days, the film’s revenue rose to roughly 16 billion dong by early July, far below the estimated 80 billion dong needed to break even.

A viral meme of a line delivered by Thanh Hang’s character did not translate into ticket sales. By the fifth week daily attendance dropped to single‑digit numbers, with a day recording only two tickets sold (≈53,000 VND) and another day recording zero sales. The film logged a total box‑office take of about 16.6 billion dong after nearly five weeks, cementing its status as one of the year’s biggest commercial disappointments.

Despite the domestic failure, a North‑American distributor acquired the rights and will release the film under the English title "Madame in Saigon" with a red‑carpet premiere scheduled in Los Angeles for 26 August. The overseas rollout highlights attempts to recoup losses through international markets while the movie exits Vietnamese theaters by the end of the weekend.

Entities

Los Angeles · Thanh Hằng · Variety · Box Office Vietnam · Mesdames Thanh Sắc

Timeline

  1. 14 days ago

    [CULTURE] 2 sources
    Thanh Hằng's 'Mesdames Thanh Sắc' Gets North American Release as Box‑Office Flop

    Thanh Hằng's film 'Mesdames Thanh Sắc' earned just 16.6 billion VND, incurring a ~63 billion VND loss, yet Variety announced a North‑American release titled 'Madame in Saigon' with an LA premiere.

  2. 19 days ago

    [CULTURE] 4 sources
    Vietnamese film 'Mesdames Thanh Sắc' exits theaters after zero ticket sales

    Vietnam's 'Mesdames Thanh Sắc', backed by Thanh Hằng, earned only 16.6 bn VND after five weeks, sold virtually no tickets and will exit theaters, facing heavy losses against high production costs.

  3. 22 days ago

    [BUSINESS] 3 sources
    Thanh Hang's 'Mesdames Thanh Sắc' faces poor ticket sales in Vietnam

    Thanh Hang's self‑produced film 'Mesdames Thanh Sắc' has earned about 16.6 bn VND after five weeks, far below the 80 bn VND break‑even target, even recording a day with only two tickets sold.

  4. about 1 month ago

    [CULTURE] 2 sources
    Thanh Hằng's film 'Mesdames Thanh Sắc' faces steep revenue shortfall

    Vietnam's 'Mesdames Thanh Sắc' starring Thanh Hằng has earned ~16 bn VND, far short of the ~80 bn VND needed to break even, with limited screenings and stiff competition.

  5. about 2 months ago

    [CULTURE] 4 sources
    Thanh Hằng faces social media backlash over viral line in 'Mesdames Thanh Sắc

    Thanh Hằng’s comeback film *Mesdames Thanh Sắc* sparked social media uproar after the line “Dừng xe đi” went viral, with critics calling the acting forced and the script weak, while co‑stars also faced ridicule

  6. about 2 months ago

    [CULTURE] 2 sources
    Thanh Hang's 'Mesdames Thanh Sắc' struggles at Vietnamese box office

    Thanh Hang's period film *Mesdames Thanh Sắc* earned only 7 billion VND in three days, facing competition from horror hits and *Toy Story 5*, with critics praising visuals but critiquing script and limited male

  7. about 2 months ago

    [CULTURE] 2 sources
    Vietnamese stars Thanh Hang and Hanh Thuy mark milestones in film releases

    Thanh Hang discussed a demanding intimate scene in *Mesdames Thanh Sắc*, while veteran Hanh Thuy achieved six box‑office hits over 100 bn VND each, totaling 800 bn VND in early 2026.

  8. 2 months ago

    [CULTURE] 2 sources
    Vietnamese actress Hạnh Thúy becomes first to star in five 100‑billion‑dong films in three months

    Vietnamese actress Hạnh Thúy became the first to appear in five films each earning over 100 billion dong within three months, with titles including Thiên Đường Máu, Tài, Quỷ Nhập Tràng 2, Hẹn Em Ngày Nhật and M

Sources

afamily.vn · biz.cafef.vn · cafef.vn · en.baoquocte.vn · erzsebetter.hu · giadinh.suckhoedoisong.vn · kenh14.vn · lubicsszilvi.webnode.hu · m.afamily.vn · m.soha.vn · nowjakarta.co.id · soha.vn · thanhnien.com.vn

This summary has been updated 1 time: see revision history