The Apothecary Diaries launches new anime collaborations and merchandise

The anime and manga franchise ‘The Apothecary Diaries’ is expanding its commercial presence through several new initiatives starting in October.

Lion Corporation is launching a collaboration campaign on October 1, featuring themed products and a lottery for exclusive goods such as medicine box cases, zip hoodies, and blankets featuring characters Maomao and Jinshi. Additionally, a limited-edition drawstring bag will be available with certain purchases.

To celebrate the third season of the TV anime, a bookstore fair for the spin-off manga ‘The Apothecary Diaries: Maomao’s Rear Palace Mystery Notebook’ will begin on October 1. Participating bookstores will offer special clear POP displays that can also function as bookmarks. Furthermore, the ‘Sunday Webry’ app will host a 72-hour campaign starting October 2, allowing users to read up to 51 chapters of the spin-off manga for free.

In related merchandise news, a re-release of the ‘Waiting for You’ Gashapon capsule toy series began in the fourth week of September. The collection includes five character designs, with fans specifically noting the expressive depictions of Jinshi.