The Traitors: New Blood expands NBC franchise viewership

NBCUniversal’s expansion of the reality franchise ‘The Traitors’ has seen significant growth with the launch of ‘The Traitors: New Blood’. Internal data indicates the series attracted more than 7 million new cross-platform viewers within its first two weeks, representing a 45% expansion of the franchise’s total reach to over 22 million viewers. Approximately 65% of the multi-platform audience for ‘New Blood’ was new to the franchise.

While linear broadcast remains the primary driver, the series is also gaining traction on streaming services. Nielsen data showed the show ranked as the number one next-day broadcast season on streaming during the week of September 21. The all-civilian version follows previous iterations that featured celebrity casts.

Hosted by Alan Cumming, the psychological competition involves contestants working together on missions to build a prize fund of up to $250,000 while attempting to identify and banish ‘Traitors’ hidden among the group.