Thessaloniki and Thassos target Finnish tourism market

Thessaloniki and Thassos are targeting the Finnish tourism market following the launch of direct Finnair flights between Helsinki and Thessaloniki. To promote these Northern Greek destinations, the Greek National Tourism Organization (GNTO) for Scandinavia, in collaboration with the Region of Central Macedonia, the Thessaloniki Tourism Organization, and the Thassos Hoteliers Association, organized a press trip from July 19 to 23, 2026.

The initiative aims to highlight the diverse offerings of both locations, positioning Thessaloniki as a gateway for city breaks combining history and gastronomy, and Thassos as a multi-dimensional destination featuring traditional settlements, beaches, and mountain landscapes like Mount Psylaros. The campaign seeks to attract Finnish travelers interested in authentic experiences, nature, and culture, particularly during off-peak periods. The results of the press trip, which included media professionals such as Titti Myhrberg and photographer Elena Engberg, will be featured in various Finnish travel media outlets in the coming months.