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Greek National Tourism Organization

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Situations

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Greek tourism and aviation growth amid rising inflation

135 clusters · 297 sources · last updated

Latest: Greece tourism heads toward new historic record in 2026

By late October 2026, the Greek tourism and aviation sectors continue to show resilience despite mounting inflationary pressures. While tourism revenue remains strong, the annual inflation rate climbed to 5% in September

[ACTIVE] [BUSINESS] [GR] [US]

Greek regional tourism promotion in New York

2 clusters · 5 sources · last updated

Latest: East Macedonia and Thrace Region conducts tourism mission in New York

Greek regional authorities conducted promotional missions in New York to increase visibility in the American market and strengthen ties with the Greek diaspora. In late October 2026, officials from Sterea Ellada held th

[ACTIVE] [BUSINESS] [IT] [GR]

Italian tourism and regional innovation initiatives

14 clusters · 170 sources · last updated

Latest: Italian regional organizations receive digital and tourism awards

Italy continues to advance its tourism and cultural heritage initiatives through digital innovation, regional management strategies, and sustainable mobility. The TTG Travel Experience remains a central Mediterranean hub

[ACTIVE] [BUSINESS] [GR] [CY] [BG]

Greece's tourism evolution: From volume to economic value

16 clusters · 64 sources · last updated

Latest: INSETE study identifies eight major challenges for Greek tourism

Greece continues to strengthen its position as a premier destination for retirees and tourists. In August 2026, the International Living Annual Global Retirement Index ranked Greece first among 24 European nations. Recen

[ACTIVE] [CULTURE] [GR]

MICHELIN Guide expansion in Greece

3 clusters · 13 sources · last updated

Latest: Michelin Guide expands in Greece to include Thessaloniki and Santorini

The MICHELIN Guide has expanded its coverage in Greece for the 2027 selection, moving beyond Athens to include Thessaloniki and Santorini. This expansion, supported by a partnership with the Greek National Tourism Organi

[ACTIVE] [BUSINESS] [GR] [KR]

Santorini tourism diversification and management

2 clusters · 4 sources · last updated

Latest: Santorini outlines new tourism management strategies for 2027–2028

Santorini is implementing strategies to diversify and manage its tourism sector. Initial efforts focused on expanding offerings beyond traditional caldera views to include gastronomy, wine, culture, nature, and wellness.

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Greek National Tourism Organization marketing initiatives

2 clusters · 7 sources · last updated

Latest: Greek National Tourism Organization wins Jet2 Marketing Award

The Greek National Tourism Organization (GNTO) has undertaken various international marketing and expansion efforts. In late September 2026, the organization focused on the French market, hosting a B2B event in Paris dur

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Tourism EXPO Japan 2026

5 clusters · 92 sources · last updated

Latest: Santorini debuts at Tourism EXPO Japan 2026

Tourism EXPO Japan 2026, held at Tokyo Big Sight, features over 1,500 booths from 1,420 companies and organizations, including 619 domestic and 597 international participants representing 46 Japanese prefectures and 74 c

[QUIET] [CULTURE] [GR] [SI]

Tourism and heritage promotion in Kastoria

2 clusters · 4 sources · last updated

Latest: Kastoria inaugurates Byzantine Pilgrimage Office

Efforts to promote tourism in Kastoria, Greece, have expanded through both international marketing and local cultural initiatives. In late September 2026, the Greek National Tourism Organization and the Municipality of

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