Ticketmaster integrates with Google Gemini for AI-driven event discovery

Ticketmaster has integrated with Google’s Gemini AI chatbot, allowing users to discover live events through conversational prompts. The integration is currently available in English for users in the United States across web, iOS, and Android platforms.

Through this connected app, fans can ask Gemini specific questions regarding event types, locations, dates, and budgets, such as finding football matches under a certain price point or identifying concerts in a specific city. Gemini acts as a discovery layer, interpreting natural language to surface eligible events, seating options, and real-time pricing from Ticketmaster’s inventory.

Once a user selects an event, they are directed to the Ticketmaster marketplace to complete their purchase, with selected seats pre-loaded for a seamless checkout experience. Ticketmaster stated it intends to expand the integration to additional languages and markets in the future.