TikTok trends drive popularity of Medicube and Tatcha beauty products

Social media trends on TikTok are driving significant interest in specific beauty technologies and luxury skincare products.

Medicube’s Age-R Booster Pro has gained popularity among high-profile celebrities like Kendall, Kylie, and Kim Jenner. Rooted in the K-Beauty movement, which seeks to achieve ‘glass skin,’ the device utilizes five distinct technologies: electroporation, microcurrents, EMS, LED therapy, and sonic vibrations. An updated version, the Booster Pro X2, recently launched with increased power and expanded treatment modes.

Simultaneously, Tatcha’s The Dewy Skin Cream has become a viral sensation following endorsements from influencers such as Molly-Mae Hague. The Japanese-inspired cream uses hyaluronic acid, red algae, and a Hadasei-3 complex to promote hydration and reduce the appearance of fine lines. While highly rated by users, some reviews note varying results in achieving the promised ‘glow’ effect.