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2 clusters · 2 sources · 27 days · First seen · Last updated

TikTok influence on beauty and fragrance markets

Overview

TikTok is significantly influencing the global beauty and fragrance markets through viral trends. The platform’s #PerfumeTok tag has driven rapid sell-outs and renewed interest in luxury and niche scents, such as Maison Francis Kurkdjian’s Baccarat Rouge 540, Aesop’s archetype-driven fragrances, and Lush’s scented products.

This influence extends into skincare and beauty technology. Trends on the platform have boosted the popularity of K-Beauty devices like Medicube’s Age-R Booster Pro, which utilizes various technologies to achieve ‘glass skin,’ as well as luxury skincare products like Tatcha’s The Dewy Skin Cream.

Entities

Baccarat Rouge 540 · Kendall Jenner · Lush · TikTok · Molly-Mae Hague

Timeline

  1. 21 days ago

    [CULTURE] 2 sources
    TikTok trends drive popularity of Medicube and Tatcha beauty products

    TikTok trends are propelling Medicube’s high-tech Age-R Booster Pro and Tatcha’s Dewy Skin Cream to viral popularity among celebrities and influencers.

  2. about 2 months ago

    [CULTURE] 4 sources
    TikTok fuels perfume hype, spotlighting Baccarat Rouge 540 and niche scents

    TikTok’s #PerfumeTok drives viral demand for luxury scent Baccarat Rouge 540 and niche fragrances like Aesop’s, while Lush bodysprays also surge in popularity.

Sources

freshmagparis.com · paroledemamans.com