Toca Boca World to launch KPop Demon Hunters collaboration

Toca Boca World is launching an exclusive collaboration with Netflix’s animated film ‘KPop Demon Hunters’ on October 27. The update will introduce stylized versions of characters such as Rumi, Mira, and Zoey, along with outfits inspired by the HUNTR/X and Saja Boys groups.

Players will have access to a new in-game music player featuring four tracks from the film’s soundtrack: ‘Golden’, ‘How It’s Done’, ‘Soda Pop’, and ‘Your Idol’. The content allows the app’s approximately 60 million players to blend everyday streetwear with K-pop stage fashion to create custom characters and narratives.

Developed by Toca Boca, a division of Spin Master, this partnership follows previous crossovers with brands and artists such as Adidas, Conan Gray, and TWICE. Additionally, Netflix is introducing a themed update for the ‘Toca Boca Jr Kitchen’ experience within Netflix Playground.