Toda City uses experiential gacha machines to promote local charms

Zero Place Co., Ltd. provided its experiential gacha machine, GTCHA X, to the Toda City booth during the ‘Satofull Matsuri 2026 in TOKYO’ held at Roppongi Hills Arena. The initiative aimed to promote the charms of Toda City through interactive experiences.

Participants engaged in activities such as protein tastings or ergometer rowing, followed by a smartphone survey to earn a chance to use the gacha machine. The machine saw 438 uses, with approximately half of the participants noting that the gacha experience was particularly memorable. Prizes included protein supplements, local goods, and commemorative items for the 60th anniversary of Toda City's municipal establishment.