Persona 30th Anniversary collaboration arrives at Beard Papa's in the US

Persona 30th Anniversary Beard Papa's Atlus cream puff collaboration gaming merchandise

Beard Papa’s and Atlus have announced a collaboration in the United States to celebrate the 30th anniversary of the Persona RPG series. From September 4 to October 4, 2026, participating locations will offer a themed dessert menu, merchandise, and special in-store decorations.

The limited-time cream puff menu includes five flavors inspired by various entries in the franchise: Original (Revelations: Persona), Matcha (Persona 2: Innocent Sin), Ube S’mores (Persona 3 Reload), Cookies & Cream (Persona 4 Golden), and Double Berry (Persona 5 Royal).

Customers can also purchase collectible gift sets containing cream puffs, stickers, or acrylic standees, along with in-game code cards for Persona 5: The Phantom X. Additional merchandise such as ceramic mugs, T-shirts, hoodies, and tote bags will be available. Selected locations in Little Tokyo and Cerritos, California, will feature large-format anniversary murals for photo opportunities.

Entities

Atlus · Beard Papa · Beard Papa's · DAY TO LIFE · Dessert CHOUX · Okada Kinsei Chaoriya · Persona · Persona 5: The Phantom X · Tokyo Gift Palette

Sources

Persona Comes to Beard Papa's With Special 30th Anniversary Collaboration [pk.ign.com]

2 days ago

Persona Comes to Beard Papa's With Special 30th Anniversary Collaboration [in.ign.com]

2 days ago

『ルーンファクトリー６』開発中の最新映像を先行公開 [news.denfaminicogamer.jp]

2 days ago

Persona 30th Anniversary Partners With Beard Papa In The US For Themed Cream Puffs, Merch, And Collectibles [noisypixel.net]

2 days ago

Persona Comes to Beard Papa's With Special 30th Anniversary Collaboration [nordic.ign.com]

2 days ago

Beard Papa's announces Persona 30th Anniversary dessert menu [gonintendo.com]

2 days ago