Tommy Hilfiger announces FRGMT collaboration and new campaign

Tommy Hilfiger has announced several new fashion initiatives, including a capsule collection collaboration with FRGMT, a brand founded by Hiroshi Fujiwara. The collection aims to merge the cultural aesthetics of New York and Tokyo by reinterpreting the brand’s 1990s “prep” style through a Japanese lens. Key items in the collection include rugby shirts, varsity jackets, chino pants, and field jackets, featuring FRGMT design elements such as lightning bolt graphics and polka dots.

Additionally, the brand has launched its Tommy Jeans Fall 2026 campaign featuring global ambassador and K-Pop star Jang Wonyoung. The campaign focuses on denim, plaid prints, and contemporary interpretations of American preppy styles. The collection utilizes oversized logos and rich textures to blend classic New York aesthetics with modern, relaxed silhouettes.