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[BUSINESS] · United States · 2 sources

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Toms and Lululemon launch new tennis-inspired collections

Retail brands are leaning into the tennis-core trend ahead of the U.S. Open. Toms has announced a limited-edition “Tennis Alpargata” collection inspired by the color and texture of a tennis ball. The footwear features fluorescent yellow felt uppers, mesh panels inspired by court nets, and perforated leather footbeds. The collection, priced at $125, will be available via Toms.com and TikTok Shop. As part of the launch, Toms is partnering with the Black Girls Tennis Club to support tennis clinics in New York’s Central Park.

Lululemon is also offering various tennis-related activewear pieces through its “We Made Too Much” section. Available options include A-line side-pleat skirts, cutout tennis dresses, and high-rise pleated skirts, with several items priced under $100.

Entities

Black Girls Tennis Club · Toms · lululemon